DANAÉ BRUCELLE

Brand strategy, art direction and brand content for beauty, jewellery, wellness, hospitality and lifestyle brands.

• Define visual worlds, brand identities, creative concepts, moodboards, storytelling and content directions.
• Create social-first content: Instagram feeds and templates, newsletters, websites, e-commerce visuals, creator (UGC) briefs and brand presentations.
• Build content systems that keep brands visually consistent and elevate their premium image.
• Audit e-commerce and Shopify stores: product photography, merchandising, SEO and compliance, with prioritised action plans.

Ran the full communication of a senatorial campaign remotely, from visual identity to delivery.

• Visual identity, website, social visuals, print and official materials; launch press release and press relations.
• Built 30+ AI-assisted tools to keep production fast without letting quality slip.

• Managed branding, campaign and digital content projects for premium brands, from brief to final delivery.
• Built moodboards, benchmarks and presentations to align clients and creative teams.
• Coordinated creative teams, freelancers and vendors: priorities, planning, quality and budget; reported to the COO.
• Brands: L’Oréal, Gucci Beauty, Garnier, Lancaster, Sephora, Coty, Mugler.

Campaigns, digital activations and visual storytelling for international luxury houses.

• Developed campaign concepts, visual territories, moodboards and creative decks for China and global markets.
• Led art direction from concept to production: set design, styling, shoots, on-set supervision and post-production.
• Brands: Piaget, Roger & Gallet, Givenchy, Dior x Rimowa, Shu Uemura.

Brand content from A to Z for social media, events, lookbooks and seasonal campaigns.

• From concept to delivery: visual research, styling, shoots and post-production.
• Moodboards, trend analysis and presentation materials with the design, marketing and PR teams.